Take a look at who you’re following online and ask yourself why you follow them. You probably follow a few loved ones, perhaps some colleagues. Maybe some of the accounts you follow are owned by celebrities or brands.
Now, think about why you follow a brand on social media. Naturally, it’s assumed that you like the brand. But do you follow every brand you like online?
What’s so special about the brands you follow? What has encouraged you to pledge your online support to them?Continue reading “Establishing a Personable Brand”